Brand Strategy:
Rogers BTS
Brand Strategy:
Rogers BTS
Brand Strategy:
Rogers BTS
Have you ever heard of the Beyond the Seat program? Neither had I. That’s exactly why my team of five took on the challenge of creating a brand strategy that would make it impossible to overlook. As part of a uXperience Design Hackathon hosted by Rogers Communications, we developed a brand strategy that would not only promote Beyond the Seat but also showcase the power of Rogers’ 5G network in an engaging and interactive way. We ended up placing 1st in the competition, impressing a panel of professionals who judged our ideas based on creativity, feasibility, and impact.
Have you ever heard of the Beyond the Seat program? Neither had I. That’s exactly why my team of five took on the challenge of creating a brand strategy that would make it impossible to overlook. As part of a uXperience Design Hackathon hosted by Rogers Communications, we developed a brand strategy that would not only promote Beyond the Seat but also showcase the power of Rogers’ 5G network in an engaging and interactive way. We ended up placing 1st in the competition, impressing a panel of professionals who judged our ideas based on creativity, feasibility, and impact.
Have you ever heard of the Beyond the Seat program? Neither had I. That’s exactly why my team of five took on the challenge of creating a brand strategy that would make it impossible to overlook. As part of a uXperience Design Hackathon hosted by Rogers Communications, we developed a brand strategy that would not only promote Beyond the Seat but also showcase the power of Rogers’ 5G network in an engaging and interactive way. We ended up placing 1st in the competition, impressing a panel of professionals who judged our ideas based on creativity, feasibility, and impact.
| ROLES
Brand Strategy
UX/UI Design
Research
Prototyping
| ROLES
Brand Strategy
UX/UI Design
Research
Prototyping
| ROLES
Group Lead
UX/UI Design
Research
Prototyping
| TIMELINE
Feb 2025 (1 Day)
| TIMELINE
Feb 2025 (1 Day)
| TIMELINE
Feb 2025
(1 Day)
| SKILLS
Design and branding, User research and strategy, and UX/UI design
| SKILLS
Design and branding, User research and strategy, and UX/UI design
| SKILLS
Design and branding, User research and strategy, and UX/UI design
The winning idea?
Our team designed Rogers: BTS, a mobile app that reimagines the Beyond the Seat program with a tiered membership system, interactive challenges, and exclusive rewards to boost engagement.
One of the standout features was Play Beyond, a no-betting prediction game where users could guess goal scorers in real-time through a
5G-powered live game tracker. The top players on the monthly leaderboard would win exclusive experiences, keeping fans engaged while increasing awareness of the Beyond the Seat program.
To take engagement beyond the app, we proposed interactive 5G-AR booths in high-traffic areas. These booths would allow fans to experience real-time gameplay through augmented reality, showcasing Rogers’ 5G technology while turning Beyond the Seat into an immersive, must-have experience for sports fans.
At its core, Beyond the Seat is a Rogers rewards program offering VIP access to sports and entertainment. Despite its incredible perks, only 2% of customers knew it existed. Our challenge was to create a brand strategy that would raise awareness and turn Beyond the Seat into something fans actively engage with.
To make the program more valuable, we expanded its offerings with VIP-tier perks like family-oriented loyalty rewards, an intuitive event discovery page, and community-driven challenges. We also introduced group-based incentives, allowing users to unlock shared rewards with friends and family. These features transformed Beyond the Seat from a passive rewards program into an engaging, gamified experience that kept fans coming back.
The winning idea?
Our team designed Rogers: BTS, a mobile app that reimagines the Beyond the Seat program with a tiered membership system, interactive challenges, and exclusive rewards to boost engagement.
One of the standout features was Play Beyond, a no-betting prediction game where users could guess goal scorers in real-time through a 5G-powered live game tracker. The top players on the monthly leaderboard would win exclusive experiences, keeping fans engaged while increasing awareness of the Beyond the Seat program.
To take engagement beyond the app, we proposed interactive 5G-AR booths in high-traffic areas. These booths would allow fans to experience real-time gameplay through augmented reality, showcasing Rogers’ 5G technology while turning Beyond the Seat into an immersive, must-have experience for sports fans.
At its core, Beyond the Seat is a Rogers rewards program offering VIP access to sports and entertainment. Despite its incredible perks, only 2% of customers knew it existed. Our challenge was to create a brand strategy that would raise awareness and turn Beyond the Seat into something fans actively engage with.
To make the program more valuable, we expanded its offerings with VIP-tier perks like family-oriented loyalty rewards, an intuitive event discovery page, and community-driven challenges. We also introduced group-based incentives, allowing users to unlock shared rewards with friends and family. These features transformed Beyond the Seat from a passive rewards program into an engaging, gamified experience that kept fans coming back.
The winning idea?
Our team designed Rogers: BTS, a mobile app that reimagines the Beyond the Seat program with a tiered membership system, interactive challenges, and exclusive rewards to boost engagement.
One of the standout features was Play Beyond, a no-betting prediction game where users could guess goal scorers in real-time through a 5G-powered live game tracker. The top players on the monthly leaderboard would win exclusive experiences, keeping fans engaged while increasing awareness of the Beyond the Seat program.
To take engagement beyond the app, we proposed interactive 5G-AR booths in high-traffic areas. These booths would allow fans to experience real-time gameplay through augmented reality, showcasing Rogers’ 5G technology while turning Beyond the Seat into an immersive, must-have experience for sports fans.
At its core, Beyond the Seat is a Rogers rewards program offering VIP access to sports and entertainment. Despite its incredible perks, only 2% of customers knew it existed. Our challenge was to create a brand strategy that would raise awareness and turn Beyond the Seat into something fans actively engage with.
To make the program more valuable, we expanded its offerings with VIP-tier perks like family-oriented loyalty rewards, an intuitive event discovery page, and community-driven challenges. We also introduced group-based incentives, allowing users to unlock shared rewards with friends and family. These features transformed Beyond the Seat from a passive rewards program into an engaging, gamified experience that kept fans coming back.
